Business models

Understanding Business Models

Get to grips with the concept of a business model and why it's crucial for your startup's success.

What is a Business Model?

A business model is a company's plan for making a profit. It identifies the products or services the business plans to sell, its target market, and any anticipated expenses. Business models are important for both new and established businesses. They help founders and leaders identify their business' value proposition, customers, and finances.

Why is a Business Model Important?

A business model is critical for a startup because it provides a clear strategy for generating revenue and creating value for shareholders. It acts as a roadmap, guiding businesses on how to structure their resources, expenses, and capabilities to achieve their goals. It's a critical factor in determining a startup's ability to survive and thrive in the market.

Components of a Business Model

A business model generally includes key components such as: 1) Value Proposition: What unique value do you offer to customers? 2) Customer Segments: Who are your customers? 3) Channels: How do you reach your customers? 4) Customer Relationships: How do you interact with your customers? 5) Revenue Streams: How does the business make money? 6) Key Resources: What assets do you need to create value? 7) Key Activities: What actions do you need to perform to create value? 8) Key Partnerships: Who helps you create value? 9) Cost Structure: What are the business's major cost areas?

Popular Business Models in Tech Startups

Explore a variety of popular business models adopted by tech startups and understand the strategies, benefits, and challenges of each.

Software as a Service (SaaS)

In a SaaS business model, companies provide software solutions to customers on a subscription basis. The software is usually hosted on the cloud and can be accessed via a web browser. SaaS is popular due to its scalability and recurring revenue model. However, it requires substantial upfront investment in product development and customer acquisition.


The e-commerce business model involves selling goods or services online. It could be B2B, B2C, C2C, or C2B. The benefits of e-commerce include a large potential customer base and relatively low startup costs. Challenges can include competition, delivery logistics, and online security.


The freemium business model offers basic services for free while charging for premium features or content. This model is commonly used in apps and online games. It's a great way to attract users, but monetizing free users can be challenging.

Creating a Business Model Canvas

Learn how to visualize your business model using the Business Model Canvas, a powerful tool for strategizing and innovation.

What is a Business Model Canvas?

The Business Model Canvas is a strategic tool used for visualizing, defining, and discussing a business idea or concept. It's a one-page document containing nine essential elements that make up a business. These elements include key partners, key activities, value propositions, customer relationships, customer segments, channels, cost structure, and revenue streams.

How to Create a Business Model Canvas?

Creating a Business Model Canvas involves the following steps: 1) Define your value proposition. 2) Identify your customer segments. 3) Determine the channels to reach customers. 4) Specify the types of customer relationships you aim to establish. 5) Identify the key activities and resources needed to create value. 6) List your key partners. 7) Define your revenue streams. 8) Outline the cost structure of your business.